Isn’t it a nuisance when there’s something we don’t like to do (because it feels awkward), yet we know we ought to act? Typically we hesitate for a moment … and then we say ‘no … I’ll do it next time’. Initially we’re very happy about our decision – there’s that feeling of instant relief … However, a bit later, we realize we played too safe … and sometimes we start blaming ourselves…. In this insight we’ll give a couple of tips on how to effectively deal with feeling uncomfortable.